The Sales Gurus
Lessons From the Best Sales Books of All TimeBook - 2010
FROM THE INTRODUCTION
The sales department of any organization is the engine that drives the business forward. It moves at a frenetic pace and relies on the interaction of each of its parts to deliver the necessary solutions to prospects and customers alike. And as with an engine, when something is wrong, it's obvious to everyone and there's a true sense of urgency to return to peak performance.
The Sales Gurus is intended to save salespeople and their managers a good amount of effort and frustration in the process of building a more successful sales force. This collection contains eighteen summaries of sales books from some of the most prolific salespeople in a variety of fields. Fortunately for readers, they are able to receive one-on-one instruction from an all-star coaching panel without incurring the cost of travel or lecture attendance fees. Our intention is to provide the most complete resource to help sales professionals improve their prospecting, presentation, negotiation, and closing skills.