Car Guys Vs. Bean Counters

Car Guys Vs. Bean Counters

The Battle for the Soul of American Business

Audiobook CD - 2011
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In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.
Publisher: [Old Saybrook, Ct.] : Tantor Media, p2011.
Edition: Unabridged.
ISBN: 9781452602936
Branch Call Number: CDAUDIO 338.7629 Lutz 06/2011
Characteristics: 8 audio discs (9.5 hr.) :,digital ;,4 3/4 in.
Additional Contributors: Dietz, Norman


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