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Revenue Strategies For A New WorldBook - 2011
What do you do when your products are as popular as ever but consumers just don't want to pay for them anymore? Berman identifies five trends that will force companies to reinvent their business models to minimize the negative impact of disruptive forces and maximize the revenue opportunities that shifting market trends create.
Publisher: Boston, Mass. : Harvard Business Review Press, c2011.
Characteristics: v, 224 p. :,ill. ;,25 cm.