The Athena Doctrine
How Women (and the Men Who Think Like Them) Will Rule the FutureBook - 2013
How feminine values can solve our toughest problems and build amore prosperous future
Among 64,000 people surveyed in thirteen nations, two thirds feelthe world would be a better place if men thought more like women.This marks a global trend away from the winner-takes-all, masculineapproach to getting things done. Drawing from interviews atinnovative organizations in eighteen nations and at Fortune 500boardrooms, the authors reveal how men and women alike arerecognizing significant value in traits commonly associated withwomen, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operatingsystem of 21st century prosperity. Advocates a new way to solve today's toughest problems inbusiness, education, government, and more Based on a landmark survey and results from Young &Rubicam's respected Brand Asset Valuator's global survey, as wellas on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, andbestselling author, John Gerzema, and award-winning author, MichaelD'Antonio
Brought to life through real world examples and backed byrigorous data, The Athena Doctrine shows how feminine traitsare ascending?and bringing success to people andorganizations around the world. By nurturing, listening,collaborating and sharing, women and men are solving problems,finding profits, and redefining success in every realm.