No B.S. Direct Marketing

No B.S. Direct Marketing

The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

eBook - 2013
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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy--delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Publisher: Irvine : Entrepreneur Media, Inc., 2013.
Edition: Second Edition.
ISBN: 9781613082324
1613082320
Branch Call Number: eBook
Characteristics: 1 online resource (pages cm.)
Additional Contributors: Axis 360 (Firm)

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