Market Driven Strategy
Processes For Creating ValueBook - 1990
Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - in the trenches. Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.
Publisher: New York : Free Press ; London : Collier Macmillan, c1990.
Characteristics: ix, 405 p. :,ill. ;,24 cm.