Market Driven Strategy

Market Driven Strategy

Processes For Creating Value

Book - 1990
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Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - in the trenches. Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.
Publisher: New York : Free Press ; London : Collier Macmillan, c1990.
ISBN: 9780029072110
Characteristics: ix, 405 p. :,ill. ;,24 cm.


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