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Book, 1990
Current format, Book, 1990, , No Longer Available.
Book, 1990
Current format, Book, 1990, , No Longer Available. Offered in 0 more formats
Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - in the trenches. Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.
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