Revolutionizing Product Development
Quantum Leaps in Speed, Efficiency, and QualityBook - 1992
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently design it right the first time have a formidable edge in the crucial race to market.
Publisher: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1992.
Branch Call Number: 658.575 Wheelwright
Characteristics: xiv, 364 p. :,ill. ;,25 cm.