How To Make A Fortune By Getting Inside The Heads Of Your CustomersBook - 1999
In Method Marketing, Denny Hatch describes how eight multi-million businesses were built by men who discovered the secret of getting inside the heads and under the skin of their customers. Franciscan priest Father Bruce Ritter, founder of Covenant House, developed a lean prose style reminiscent of the young Hemingway that told horrific stories of prostitution and drugs on city streets and that repeatedly touched consumer hearts and wallets. The result: a multi-million network of youth shelters and safe houses. Father Ritter's copy drivers: guilt, guilt, and more guilt. In Method Marketing, you will meet these marketing geniuses, along with Bob Shnayerson, who wrote his first and only sales letter, based on anger and salvation that brought in 600,000 paying customers.
Publisher: Chicago, Ill. : Bonus Books, 1999.
Characteristics: 291 p. :,ill. ;,23 cm.