Start Small, Finish Big

Start Small, Finish Big

Fifteen Key Lessons to Start--and Run--your Own Successful Business

Book - 2000
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In this trailblazing, icono-clastic book, Fred DeLuca, the co-founder and CEO of SUBWAY, draws on his own experience and that of twenty-two other entrepreneurs who start on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals: Where winners get their ideas and where to look for yours; The only two ways to increase profitability; the importance of constantly improving a business; the one thing you must never let happen to you; the essential lessons of being persistent; why you should jump in now and fine-tune later; and more proven, in-the-trenches guidelines - lessons that you can put to work today!
Publisher: New York : Warner Books, c2000.
ISBN: 9781627040020
1627040021
Branch Call Number: 658.041 DeLuca 2000
Characteristics: xiii, 353 p. ;,24 cm.
Additional Contributors: Hayes, John Phillip 1949-

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tonyalanjeffers
Feb 07, 2015

If you want some really practical and useful information about how to go about starting a small business in the modern real world this book is not for you.
This book has a lot of inspiring stories of entrepreneurs that did indeed start small and finish big. Unfortunately this lends to the lie that just any one can do this. These books of inspiring stories of entrepreneurs may as well be about lottery winners in almost every case it was luck and being in the right place at the right time that lead to their success.
I take great issue with the notion that you must always be improving how many times have you gone into a business that you enjoyed in the past only to find that everything has been rearranged and you have to waste your time trying to figure out where what you want as been relocated? In the case of a restaurant you look up to see a completely different menu and you waste time trying to figure it out.
These changes are not improvements they are time wasters and just make customers mad. When you have a hit business don't make the mistake that changing everything around is an improvement you will lose more business than you gain. Always remember the old adage :If it ain't broke DON'T TRY TO FIX IT !
As far as Subway goes it has had a fantastic raise and now on every corner like Starbucks. I remember when this was true of McDonald's we now see McDonalds on the decline and the same will happen to Subway and Starbucks things change they rearrange these businesses are booming now but they will decline and go away one day. There was a franchise called Newberries or something like that they were real big in their day and I think they got their start back when the malted-milks were all the rage now they are history I remember back in the 80's when the last ones closed their doors. There are no longer any places serving malted-milks.
The day is coming when people are going to wake up and ask themselves "Why have I been paying $7 at Subway for a cold sandwich which I could have made at home and brought in a brown paper bag for less than $2 and made it just the way I like it instead of having to be satisfied with Subway's"? They are going to wake up the next day and say "Why on Earth have I been paying $3 for coffee when I could brew it at home for 50cents and bring it in a thermos flask just like grandpa did"? When this happens it will be the paper bag and thermos industries that will have the boom.
I predict McDonald's will make a big come back when people suddenly come to their senses and realize they have been nuts to pay the same price for a cold sandwich and a bag of chips as they could have had a hot burger and hot fries for.

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