Treasure Hunt

Treasure Hunt

Inside the Mind of the New Global Consumer

Book - 2006
Rate this:
In his acclaimed bestseller, Trading Up, Silverstein examined why people choose to pay a premium for luxury goods and services that they passionately care about, like cars and kitchens. Here, in Treasure Hunt, he looks at the equally important countertrend: how middle-income consumers have gotten better at finding cheap products in some categories to free up cash to trade up in other categories. Some companies thrive by playing to either the high or low end while others get trapped in the middle. This guide shows how to avoid being the mediocre middle.
Publisher: New York : Portfolio, 2006.
ISBN: 9781591841234
Branch Call Number: 658.8342 Silverst 2006
Characteristics: xviii, 267 p. :,ill., map ;,24 cm.
Additional Contributors: Butman, John


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings

No similar edition of this title was found at OPL.

Try searching for Treasure Hunt to see if OPL owns related versions of the work.

To Top