Treasure Hunt

Treasure Hunt

Inside the Mind of the New Global Consumer

Book - 2006
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A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain new luxury goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations. 50,000 first printing.
Publisher: New York : Portfolio, 2006.
ISBN: 9781591841234
Branch Call Number: 658.8342 Silverst 2006
Characteristics: xviii, 267 p. :,ill., map ;,24 cm.
Additional Contributors: Butman, John


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