Inside the Mind of the New Global ConsumerBook - 2006
A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain new luxury goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations. 50,000 first printing.
Publisher: New York : Portfolio, 2006.
Branch Call Number: 658.8342 Silverst 2006
Characteristics: xviii, 267 p. :,ill., map ;,24 cm.