Why Hispanics and Republicans Need Each OtherBook - 2007
Hispanics comprise one of America's largest business-minded, faith-based, culturally-conservative entities--and their numbers continue to grow. Long assumed to be aligned with the Democrats, Hispanics have been ignored by many Republicans. Noted Hispanic marketing expert and political commentator Leslie Sanchez passionately argues that Hispanics, after years of watching Democrats fail them, need to shift their bets to Los Republicanos or risk gambling away their political future.
In her book, Sanchez debunks the cultural and political myths about Hispanics and Republicans alike. She also offers a look at today's changing Hispanic mindset and the new dynamic force that is rising.