Why Loyalty Matters

Why Loyalty Matters

The Groundbreaking Approach to Rediscovering Happiness, Meaning, and Lasting Fulfillment in your Life and Work

Book - 2009
Rate this:
Why Loyalty Matters, grounded in scientific research, provides compelling insight into how our loyalties, large and small, lay the foundation for our own happiness, and determine the kind of world we live in. Businesses across the country are suffering in today's rocky economic times, and Why Loyalty Matters offers a convincing call for revolutionary change in the way we view and conduct our professional and personal lives. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide breakthrough insight into the role that loyalty can and should play in our lives, at home and at work. The book presents evidence that loyalty is the prescription to the emptiness we feel in our lives, and to the increasing fragmentation we see in our communities through countless failing businesses. Why Loyalty Matters offers a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power. Examining the role of loyalty in all aspects of our lives, Why Loyalty Matters offers a new and potentially life-changing way to understand our innate need for loyalty, as well as our ability to sustain loyal relationships throughout our lives. Why Loyalty Matters is both a powerful contribution to the science of loyalty research, and a gift to all those who lament the decline in loyalty we witness all around us and therefore seek to build the foundation for lasting fulfillment. Why Loyalty Matters is a powerfully relevant work written in a refreshingly accessible form, skillfully composed by talented and expert authors, targeted to a population hungry for its message.
Publisher: Dallas, TX : Benbella Books, c2009.
ISBN: 9781933771724
Branch Call Number: 179.9 Keiningh 07/2009
Characteristics: 246 p. ;,24 cm.


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at My Library

To Top